Off-Road, Playable.

2025: the Mercedes-Benz Off-Road Experience Center in Dubai, captured in 360°, rebuilt in 3D and delivered as a real-time G63 experience for PC, Meta Quest 3 and four-player split screen.

Case study · Real-time 3D · Dubai · 2025

A real off-road centre, rebuilt as a game

Captured in 360°, rebuilt in 3D, driven in real time.

For the operator of the Mercedes-Benz Off-Road Experience Center in Dubai, AVG captured the entire site in 360°, rebuilt it in 3D and delivered a real-time G63 experience: the centre’s obstacles, then open dunes beyond them. It runs on gaming PCs, on Meta Quest 3 headsets and as a four-player split-screen installation for events.

The real centre, from the 360° capture used as the reference for the 3D world. Drag to look around.

1

real site, captured in 360°

3

platforms: PC, Quest 3, split screen

4

drivers on one screen

2025

delivered

The experience

Digital landscape

In-game footage, captured in real time.

Method

Capture, rebuild, drive

A rendered vehicle only has to look right in one frame. A playable one has to hold up at sixty frames a second, from every angle, while its suspension works over a boulder field. AVG built the site from a full 360° capture and the vehicle specifically for real time.

STEP 1
Capture
The whole centre filmed in 360°, obstacle by obstacle, from the vehicle and on foot.
STEP 2
Rebuild
Terrain, slopes, boulders, the wading pool, signage and buildings rebuilt in 3D from that footage.
STEP 3
Vehicle
The G63 built for real time: geometry, suspension behaviour, UVs and textures that hold up at 60 fps.
STEP 4
Expand
Beyond the fences: open dunes, a desert road and the Dubai skyline to drive towards.
STEP 5
Deploy
Packaged for a gaming PC, a Meta Quest 3 headset and a four-player split screen.
In the game

From the obstacles to the dunes

Arrival at the centre.
Arrival at the centre.
The G turntable.
The G turntable.
Side slope.
Side slope.
Axle twister.
Axle twister.
The centre from above.
The centre from above.
Into the dunes.
Into the dunes.
Sunset run.
Sunset run.
Towards the skyline.
Towards the skyline.
Cameras

Cockpit, chase and drone

Players switch between the driver’s seat, a chase camera and an overhead view.

Delivery

PC, headset and four players at once

Three delivery formats: a gaming PC with keyboard, controller or racing wheel; a Meta Quest 3 headset; and a mobile multiplayer set of four gaming stations on a local network with their own multiplayer server, switched onto one experience screen for events.

Mobility deployment set: four gaming stations, multiplayer server and the shared experience screen
The mobility deployment set. Click to enlarge.
The split screen on site: four drivers, one shared screen.
What this means for you

Your site, playable

Showrooms, test tracks, venues, resorts and industrial sites can all be captured and turned into real-time experiences: for events, for sales teams, for training, or for visitors who cannot be there. AVG brings the capture, the 3D and the delivery hardware together.

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